Execution of a Seminar on Strategic Management – 17th & 18th Jul 2018

“Strategic Management” Seminar was held  by an experienced Lecturer “Dr.Klaus Kindler”  from Academy DMAN school in collaboration with Iran Chamber of Commerce Educational and  Research Institute and Asre Goftego- Qalam on 17th July 2018 in Iran Chamber of Commerce building with more than 80 businessmen in different fields of activities.

Ms. Mina Alavash, the Education Director of Iran Chamber of Commerce education Institute, welcomed the lecturers and the attendees, stressing the importance of conducting this training course on the strategic use of SMEs and the use of an important strategy in this regard.

The following was stated by Dr. Kindler in his teaching section:

  • New models of international business plan
  • Target market research
  • Management hierarchy including:
  • Use the best practices in the company
  • Horizontal management series
  • team work
  • Motivate employees
  • Importance and research on business culture in business target countries
  • VUCA Management Approach – Lack of product ambiguity and ambiguity – Failure to depart from core goals – Failure to make quick and incorrect decisions
  • Deploying communications through cyberspace and IT
  • Corporate reporting method


Topic: Business Methods in the German Market

Speaker: Dr. Klaus Peter Wegenfur

In this course – the lecturer addressed the following issues:

  • Research and information about Germany – How to do business – Consumers – Production companies
  • Introduction to German business culture and contracting
  • Understanding how teamwork works in production lines and in offices
  • Attractive tools to attract customers to enter the Iranian market
  • Understanding the German Sales Process -6 Steps to Identifying a Sales Market: Customer Analysis – Understanding Your Capacity and Customer Needs – Deep Imagination – Finding a Solution – Negotiating – Selling