Seminar in Celle – DMAN Academy Management School – 10th to 17th Feb 2020

Subject: MBA part of Business Plan and International Business Management

Lecturers: Prof. Fred Ludolph & Dr. Klaus Peter Wegenfur


  • Standards in Germany / Nidersachsen
  • Business etiquette / Business meeting etiquette
  • Meaning of Business Plan Model
  • Meaning of Business Plan Management
  • Strategic Management – New models
  • How to be successful in international Business. Strategic approaches in working with customers.
  • Strategic approach for treating customers in the right way.

During this training, about 23 businessmen and managers of private sector companies participated in the course, at the end of each day teaching a project as a group work was given to the  of professors, adding to each  project  a presentation by the group had to be  described the project. Ms. Mina Alavash the Education delegate of DMAN Academy School in Iran region was responsible for submitting the projects, who carefully managed the projects on the regulation of school standards.

The duration of this training course was 6 days, 4 days of school on-site training and one day of visiting the Benz factory. At the end of the visit, the team prepared a report and presented it to the school. At the end of the course, all participants were awarded a certificate.

The following is a description of the visit to the Mercedes- Benz factory on 13 Feb 2020 in Bremen Plant.

 The visit started at BLG Logistics Company at 8:30 am.

According to Mr. Brayan Bayern, Internal Services Manager, the logistics company operates with 4 workers, specialists and administrative staff + shipping + lubrication + packaging and palletizing.

According to Mr.Brayan, about 20% of human capital is made up of women, and the rest of men are between the ages of 25 and 65, which is normal in Germany, based on high age rate and Low coefficient of reproduction factor in the country it can be a threat to the organization and structure in the long term.

BLG Logistics, a subsidiary of Mercedes-Benz, operates on a contract basis for capillary distribution and supply of parts. Since logistics This is indicative of a systematic strategy of at least 2-5 years in the development plans the main shipping cost, most shipments are shipped to the two ports of China – Africa and Russia by ship – of course for the company to ship goods to Russia by road – Truck transit is more affordable.

  • Important Items in Benz Productivity
  • High quality factor through control of Mercedes Benz Branding
  • Creating costs such as packaging and calculating it for the cost of consuming, which, according to market downturns, could reduce costs and make rates competitive market segment and audiences
  • Using technology to improve quality Being close to competitors against exploiting technology
  • Assuming a structure is based on beta theory or matrix structure Job Satisfaction and Organizational Order

At 15:00 pm on the same day, the Mercedes Benz product line was visited.

Given that Mercedes-Benz is definitely “using the most up-to-date management strategies to advance its goals”, the information provided is as follows.

  • Mercedes Benz with having about  120000 manpower from 50 nations in an area of just over 1.5000.000 square meters every 68 minutes produces one car., which can have up to production models, indicating  a systematic strategy of at least 5-10- 20  years in the development
  • The shelf life of the products that results in the quality definition of the product indicates that quality is the first principle of production. Devices created on production lines demonstrate the high production capability as well as the use of mold technology on human resources that can help to create a highly competitive environment.