Lecturers: Prof. Fred Ludolph & Ms. Inga Markwart

Venue : Iran Chamber Of Commerce

According to the public relations of the Cultural and Artistic Institute “Asre Gofetgo Qalam”, the 7th International Training Course was held in collaboration with  the ICCIMA Educational and Research Institute and DMAN-Germany Management  Academy School and  with the presence of German Lecturers , “Prof. Fred Ludolph” CEO of Goldex Company &  Ms. Inga Markwart, a professor and university consultant in the field of professional business courses, and Ms.  Mina Alavash, the Director of education at ICCIMA  Educational and Research Institute,  on Tuesday & Wednesday October 22-23,in Iran Chamber of Commerce hall.

At the beginning of the Seminar, “Ms. Mina Alavash“, welcomed the participants in this training course, and  introduced the lecturers’ teaching contents which are cope with Iranian companies’ needs .

Regarding the goals of this training course, the Prof. Fred Ludolph, German instructor said: “In this training course, I want to tell you how we can attract investors from all over the world and how to develop your company successfully. The topic of today’s meeting is change management.” How to change our organizations and teams to succeed.

“In the next part of the session, we’ll look at different management plans and models,”Prof.  Ludolph explained. But on the second day of the training course, we will focus on international financing, what plans and programs we can have between Germany and Iran in terms of investment and financial progress.

“Every year in Germany, research is done, and in interviews with staff and various people, they found that only 15 percent of people do the company’s goal, and 85 percent only do things,” said the German lecturer. They give what is defined to them; they just work and there is no creativity.

He continued: “When you believe in yourself and pay attention to the opportunities that exist in the labor market, you can get through the critical and difficult conditions well.”

“You have to keep in mind that a company’s vision is short-lived and you have to change it over time; everything is not going to be the same, you have to be consistent,”  GOLDEX’s chief investment officer said”. Talk about your company’s strengths and weaknesses.

“Design an independent emergency plan so you can move forward with the plan in a crisis,” he said. The second way is to create an innovative business model for yourself to use during a crisis, but the right thing to do is for the CEO to get different feedback from his employees and work with the company for a common goal.

He said; that the manager of a company should move towards the goal with enthusiasm and show his employees that he has a high morale. Managerial performance and your role as a manager are very important. Everyone who works for a company needs to move forward with a common goal, even if the goal changes. The whole team will move toward a new goal with your team management.

He added;  a manager must have different characteristics. To think, to have high power of mind, to have passion and perseverance in one’s path, to transfer power, hope and motivation to one’s employees, if a manager fails 10 times, he must strive for the eleventh time; never give up and use his past mistakes to win in the future; a manager should not think in a framework, he should have broad thoughts, the characteristic of a good manager is that he decides in a very short time, so that this project does not include time, Because time is a factor in success.

In another part of his speech, the German lecturer, referring to the famous triangle of product presentation, said: “The triangle of cost, time, quality is very important. Of course, have innovative products compared to your competitors; at the same time, never cut your research and development costs.”  because you have to have your marketing in times of crisis.

“Emotional intelligence means that you can manage your emotions in doing business, motivate yourself, and it all depends on your management in the company, if you are in the environment,” the German lecturer explained in the definition of “emotional intelligence.” Follow the goal of empathy and cooperation. You will see the progress of the company.

On the second day of the training course, Ms. Inga Markwart, a professor and university counselor, was present in the field of professional business courses and spoke on the subject of communication management in international markets.

“It’s great if the leadership is enlightening and innovative,” said a university lecturer on innovation. But if there is no innovation in your company, the company will have a problem.

She addressed nonverbal communication, visualization techniques for effective communication, and communication strategies for conflict resolution.

Commenting on the theories of leadership, the university lecturer said: “The leader does not need to make a lot of noise, but he can guide and manage from afar without being busy and noisy.”