Today, in all businesses and industries, the principles of branding and marketing can be a means of growth, development and differentiation of one job or career over other businesses . In our country, the principles of branding, advertising and marketing have a special place. Unfortunately, the lack of proper use of the practical principles of the mentioned materials, has not been able to play its main and fundamental role in influencing businesses, especially schools.

Due to the shortcomings in the implementation of the principles of marketing and branding in schools, the scientific-applied conference “Marketing and Educational Branding” was held with the collaboration of the Technical  Organization of Tehran Province & Asre Goftego Qalam Cultural and Art Institute  in May 2016 at the International Conference Center of IRIB .

One of the goals of holding branding ceremonies for schools at the national and transnational levels is to attract the maximum number of trainees in order to train and train experienced workers.

Conference axes:

• Familiarity and application of branding principles
• Implement marketing principles in school
• Familiarity and application of advertising principles to increase productivity
• What are the standards for creating a brand and training brand?
• New internet marketing and branding systems
• What are the new indirect advertising systems?
• What is a brand?
• What is the requirement to create a name, brand and brand?

Some special guests of the ceremony:

• Officials of the Technical and Vocational Education Organization
• Professional professors
• Members of the Education Commission of the Islamic Consultative Assembly