This training event was held with the aim of acquainting the managers of Iranian companies with new methods of branding, as well as to overcome the critical business conditions with the presence of experienced specialists in Turkey.

“Fourth Conference on Smart and Transformational Business Management” in direct collaboration with Istanbul Aydin University “with the aim of overcoming the critical situation and also following the unparalleled welcome of managers in the previous period, with the presence of international professors was held in Turkey at the University of Aydin for four days from 21st – May 24, 2021.

Dr. Hakan Okay as an instructor in the MBA program in Strategic Marketing and Brand Management at Bahçeşehir Institute of Social Sciences, Bashir Kamal Ostavoglu – Economist, Entrepreneur, Manager, Instructor in Turkey and Dr. Onur Togman – University Professor in this course, had speech in the important following topics:

– Solutions to face the business crisis in the current situation

– Strategies to increase sales in accordance with the latest information in the world

– New principles and methods of branding and the familiarity with the needs and strategies of attracting, changing the behavior and expectations of customers

– Cost management, financial sustainability and maintaining sales

– Content management systems and applications of social media and methods of developing Internet and online business

– Acquiring the necessary skills to use digital tools for sales marketing and service delivery

– Recognize the opportunities and threats posed by the economic challenges ahead, including currency fluctuations and the corona crisis.

Achievements of this training course:

– Receiving the 2021 commendation plaque of intelligent management after specialized evaluation by the evaluation group (ISO House of Iran)

– Attending a 2-day workshop with the presence of prominent international professors of Aydin University and obtaining a certificate of attendance.

– Familiarity with international standards of customer satisfaction and brand evaluation (ISO 10004), (ISO 10668).

Mr. Bashir Kamal Ostavoglu in a video interview with AGQ public relations said:

We will talk about digital marketing, negotiation, branding or other topics.

I hope these topics are useful for the audience, and today we had the presentation of certificate, and I hope to see the diversity of Iranian managers in Turkey, and we look forward to seeing you as soon as possible. I wish health for you.

Dr. Onur Togman also said in a video interview:

Hello Iran, I greet you from Istanbul. I am Onur Togman, a consultant, teacher and professional coach. On behalf of Aydin Istanbul University, we have coordinated various programs for you.

We have already designed special 4-days training programs for Iranians. In those programs, we focused on sales, marketing, business management, and especially digital marketing, as well as leadership.

In these programs, more than 100 people came to Istanbul who enjoyed theoretical and practical lessons.

We will be waiting for you to come to Istanbul and join us.