Klaus-Peter Wagenführ

Trainer, Consultant, Coach

Professional qualification

Trainer and consultant since 1993

Job performance: marketing and sales at home and abroad

Education:

Studies of economics and law

Diploma of Macroeconomics

Associate lecturer for marketing at University of Bielefeld, 5 years

Training languages: German, English

Selection of project experiences

  • Organisational consulting: organisational and operational structure; new positioning; implementation measures
  • Development of incentive schemes for various companies
  • Marketing and sales training within a process of change for various companies
  • Development of a brand positioning; further marketing trainings (for implementation) for marketing and sales staff
  • Trade fair trainings for several branches (e.g. German Pension Fund, pharmaceuticals, film industry)
  • Conception and implementation of Trainings for employees of the delivery-centres

of a German automobile manufacturer

  • Marketing trainings for several member houses of public advanced training facilities; introduction of a new brand; positioning of several member houses
  • Innovation management: creativity workshops and selection processes; implementation of new ideas