Klaus-Peter Wagenführ
Trainer, Consultant, Coach
Professional qualification
Trainer and consultant since 1993
Job performance: marketing and sales at home and abroad
Education:
Studies of economics and law
Diploma of Macroeconomics
Associate lecturer for marketing at University of Bielefeld, 5 years
Training languages: German, English
Selection of project experiences
- Organisational consulting: organisational and operational structure; new positioning; implementation measures
- Development of incentive schemes for various companies
- Marketing and sales training within a process of change for various companies
- Development of a brand positioning; further marketing trainings (for implementation) for marketing and sales staff
- Trade fair trainings for several branches (e.g. German Pension Fund, pharmaceuticals, film industry)
- Conception and implementation of Trainings for employees of the delivery-centres
of a German automobile manufacturer
- Marketing trainings for several member houses of public advanced training facilities; introduction of a new brand; positioning of several member houses
- Innovation management: creativity workshops and selection processes; implementation of new ideas