Speaker: Prof. Fred Ludolph

Date: 8^th, March, 2025

The “Crisis Management in Challenging Economic Conditions” webinar was held on March 8, 2025 (18 Esfand 1403), with Prof. Fred Ludolph as the keynote speaker.

The session commenced at 9:45 AM with a welcome address by Ms. Mina Alavash, who introduced the speaker and emphasized the critical need for effective managerial approaches during economic crises—an issue many companies face today.

Prof. Ludolph began the webinar by sharing his professional background and extensive experience in both academia and business. Throughout the session, he presented case studies of European and Asian companies that had successfully navigated economic downturns. He also engaged participants with interactive exercises and short practical tests, which were well received by attendees.

The webinar covered essential topics through a 71-slide presentation, including:

• Time Travel – Leadership Instead of Management
• Change Starts with Ourselves
• We Need a New Emergent Strategy
• Develop Intelligent Marketing
• Organize for Complexity – From Alpha to Beta
• Self-Organization Model BETA Codex
• Open Space Technology

At the conclusion of the session, Prof. Ludolph addressed participants’ questions, making the webinar an insightful and interactive learning experience.