Venue: National Library

The Professor at Northwest International University:

“No society will grow unless its leaders are entrepreneurial and value-creating women“

 

According to the public relations report of AGQ group, on the morning of Monday, October 10, 2022, the meeting of Brand-Making Women was held in the conference hall of the National Library.

This conference was presented and carried out by Dr. “Ali Bebehd”, the Vice President of Iran and Georgia joint Chamber of Commerce – Dr. “Amirtaha Salami”, Professor and the president of the Department of Commerce, Industry, Mining, Agriculture of North West International University & specialized lecturer of business courses, Dr. Khatire Professor Rezaei, Chairman of the Women’s Commission of Iran Cooperative Chamber and CEO of the Handicrafts Cooperative Union of Tehran Province-  Dr. “Pone Tawakalnia”, a member of the Board of Directors of the Association of Business Women and a lawyer of  Iran-Turkey Joint Chamber, and Masoumeh Tolo Zamani, a senior expert in clothing design and a member of the commission & The Technical Association of Tehran Tailors.

The following are the issues that experts addressed at the conference:

• Value creation through professional training
• The basis of brand-making in new businesses
• Strategic management in the future plans of entrepreneurs
• The importance of improving the knowledge of professional salespeople in market orientation, market science, market making, marketing, and market measurement, and acquiring three skills: identification, familiarization, and satisfaction.
• Customer Orientation
• The creativity of women entrepreneurs in terms of physiological, social, and environmental behavior
• How to transfer the experiences of women entrepreneurs to the young generation – Motivate and encourage the creation of new and lucrative businesses.
• We are facing the risks and obstacles of entering the international markets and solving the upcoming challenges such as professional negotiations, legal negotiations in the discussion of credits and budgets, and setting up international contracts in different businesses.
• Introducing the existing potential of businesswomen to international organizations